Jonathan Percy
Freelance Producer/EP


AT&T 4G Speed Banners.


For AT&T, we created two rich media banners to convey how fast their 4G network is. Both concepts show people in situations where their 4G smartphone helps improve a situation.

We shot the talent on green screen and inserted them in to a miniature set.

The banners performed exceptionally well:

- Click thru rate: 2x the norm
- Interaction rate: 4x the norm
- Message recall: 40% above the norm
- Order rate: 2x the norm





Park Bench: View link
Bus: View Link


CLIENT: AT&T
AGENCY: BBDO
ROLE: Sr. Interactive Producer
DIRECTOR: Lobo
PRODUCTION COMPANIES: The Ebeling Group, BBDO K5