AT&T 4G Speed Banners.
For AT&T, we created two rich media banners to convey how fast their 4G network is. Both concepts show people in situations where their 4G smartphone helps improve a situation.
We shot the talent on green screen and inserted them in to a miniature set.
The banners performed exceptionally well:
- Click thru rate: 2x the norm
- Interaction rate: 4x the norm
- Message recall: 40% above the norm
- Order rate: 2x the norm
Park Bench: View link
Bus: View Link
ROLE: Sr. Interactive Producer
PRODUCTION COMPANIES: The Ebeling Group, BBDO K5