AT&T Shout from the Mountaintop.
For Valentines Day 2011, BBDO NY and AT&T staged a 6 hour live event on Mt Baldy outside of Los Angeles which had 6 mountain men shouting from the mountaintop. Visitors to the AT&T Facebook page were asked to submit their love shouts via Facebook, Twitter, or email for a chance to be shouted live by one of the mountain men. Once shouted, the person's love shout was then uploaded to YouTube and sent to them so they could share it.
We had over 10,000 shouts submitted, 679 shouts shouted, 11 marriage proposals, 120,000 visits to the FB page, and 35,750 users engaged with the app.
CLIENT: AT&T
AGENCY: BBDO
ROLE: Sr. Interactive Producer
DIRECTOR: Jorma Taccone
PRODUCTION COMPANIES: B-Reel, Streaming Tank, Caviar Films