The American Express Pro Walk at the 2016 US Open.
Have you ever wondered what it would be like to walk on to the court at Arthur Ashe stadium during the championship match at the US Open? As Executive Producer at MediaMonks, I led teams in New York, Amsterdam, and São Paulo to bring Momentum WW's vision of an engaging, immersive experience for American Express at the 2016 US Open.
Working with fabricators, A/V engineers, designers, and animators, we produced and developed a fully immersive experience that gives the user a feeling of what it's like to arrive at the player's check-in, prepare in the locker room, walk down the hallway to center court, and finally walk out to a cheering crowd at Arthur Ashe Stadium.
Included in the experience where holograms of Monica Seles and Pete Sampras and a 24' dome with a 360 projected surface of what it's like to stand on the court. Using bluetooth-modified racquets, guests were invited to serve the match point and experience what it's like to win the US Open.
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CLIENT: American Express
AGENCY: Momentum Worldwide
PRODUCTION COMPANY: MediaMonks
ROLE: Executive Producer, MediaMonks