GE 6 Second Kitchen Tips.
To help launch GE's new Kitchen Reimagined campaign, we created a series of Vine videos that provided users with 6 Second Kitchen Tips.
The Vines were shot using stop-motion over 2 days with director Meagan Cignoli. This was accomplished before Vine made it possible to load in pre-edited videos so everything was done in camera ("or in phone!") without the ability to do post editing.
AGENCY: BBDO NY
ROLE: Group EP