GE - How Software Sees It.
As part of GE's Brilliant Machines campaign, we created an interactive video journey featuring Agent Smith from the Matrix.
In the video, the agent shows us a modern hospital running GE technology. Throughout the footage, clickable code graphics invited users into "Software View", revealing facts about the GE technology and other easter eggs referencing The Matrix.
The video was narrated by Agent Smith (Hugo Weaving).
AGENCY: BBDO NY
ROLE: Group EP