GE Performance Machines
BBDO New York created an interactive game for GE that ran during the Super Bowl on an NBC sports microsite. 'Performance Machines' pitted NFL players against GE's 'super machines' (such as a train, jet engine and oven), in nine interactive battles. Players were invited to help each athlete win the competitions using their voice and keyboard. The site used 591 videos to create an immersive, experience.
We worked with NFL players Mason Crosby, Von Miller, and Miles Austin and shot in three separate cities (Denver, Milwaukee, and Dallas).
Case Study Video:
AGENCY: BBDO NY
ROLE: SR Interactive/Content Producer
PRODUCTION COMPANY: ACNE Production