Jonathan Percy
Freelance Producer/EP

Heineken Subway Symphony.

"New York City is a beautiful, one-of-a-kind place, and the people who are willing to do what it takes to live here -- deal with the crowds and the commotion and the noise -- deserve a little sonic gift like this. I want to turn the cacophony of the subway into unique pieces of music. It might seem like a small thing, but that's exactly the point. This is such an easy way to make this great place I call home even greater." - James Murphy

In June 2015, W+K teamed up with Heineken USA and James Murphy (from LCD Soundsystem) to create Subway Symphony, a dream that Murphy has been trying to make a reality for over 20 years. The goal is to change the harsh beeps of the NYC subway turnstiles in to more musical notes.

We partnered with North Kingdom to create a website that explains the vision as well as provide updates throughout the Summer. Users can play with a video demonstration of how the current beeps sound vs. the more musical notes created by James Murphy.

Here’s a video recap of the campaign:

We also created turnstile prototypes:

Episode 1 of the docu-series:

CLIENT: Heineken USA
AGENCY: Wieden + Kennedy NY
ROLE: Executive Interactive Producer