Jonathan Percy
Freelance Producer/EP

Frito Lay Made for Each Other.

The world of Frito Lay’s Dips and Chips is a magical place where the stars have aligned and everyone always finds their perfect match. Visitors to the Made for Each Other website can explore the colorful landscape to discover a variety of whimsical characters who are all searching for their perfect mate. In addition to games and numerous fun easter eggs, the site also features five charming videos, each in a unique animation style, that tell the story of other “perfect matches.”

We partnered with B-Reel to create this world, producing real model sets that were built and shot to give the site a unique feel.

CLIENT: Frito Lay
AGENCY: Goodby, Silverstein & Partners
ROLE: Interactive Producer