For the 2007-2008 season, we created a website where users could select two NBA players and it would display the next time they would meet. On top of that, the user could elect to be reminded of the matchup the day of by email, SMS, or an actual voicemail from one of the players.
Here's a video of the integrated NBA campaign which includes a small bit about the Matchups website.
VISIT: https://www.nba.com/matchups/ (Reminder functionality no longer live, Flash required)
AGENCY: Goodby, Silverstein & Partners
ROLE: Interactive Producer
PRODUCTION COMPANY: Code and Theory