Specialized Innovate or Die.
Specialized and Goodby partnered with Google to put on a contest that challenged participants to create a machine that “transforms pedaling energy into a new and useful purpose”. We worked with KNI to produce a website which served as the hub of the contest.
Video:
CLIENT: Specialized
AGENCY: Goodby, Silverstein & Partners
ROLE: Interactive Producer
PRODUCTION COMPANY: KNI