https://jonathanpercy.me Jonathan Percy Wed, 16 Jan 2019 21:05:26 +0000 https://jonathanpercy.me en https://jonathanpercy.me/Home-Page Tue, 06 Nov 2018 17:54:40 +0000 Jonathan Percy https://jonathanpercy.me/Home-Page NYC-based Freelance Producer/EP, specializing in creative storytelling in all mediums. Now available for freelance or full-time opportunities! https://jonathanpercy.me/Westworld-The-Maze Wed, 16 Jan 2019 19:46:56 +0000 Jonathan Percy https://jonathanpercy.me/Westworld-The-Maze Westworld: The Maze (HBO) <img width="2200" height="1238" width_o="2200" height_o="1238" data-src="https://freight.cargo.site/t/original/i/007ceb986de102c03e4d75fe10722f333309f6ef754c6ec0a5ef76bfeceedde8/IkJ2GQcwpkY1TA9J4TK7w8mdtJyjri8mE3TLokxVPkw.jpg" data-mid="32935926" border="0" src="https://freight.cargo.site/w/1000/i/007ceb986de102c03e4d75fe10722f333309f6ef754c6ec0a5ef76bfeceedde8/IkJ2GQcwpkY1TA9J4TK7w8mdtJyjri8mE3TLokxVPkw.jpg" /> If you have ever questioned the nature of your reality, your journey to freedom starts with three words: Alexa, Open Westworld. We partnered with HBO to debut the network’s first full-scale voice skill with “Westworld: The Maze,” an immersive gaming skill for Westworld fans. Crafted to delight even the most die-hard fan, The Maze delivers a true extension of the show’s world, with over two hours of unique gameplay. Each element of the skill was designed with the show’s layered and rich narrative in mind. Beloved characters Bernard/Arnold (Jeffrey Wright) and Clementine (Angela Sarafyan) appear throughout certain stages of the game, lending their vocal talents to test users on their understanding of Westworld lore. We’ve provided fans with the unique ability to enter Westworld from within their own homes, exploring the park as a host on a quest for consciousness. Users are guided through three “choose-your-own-adventure” style levels with over 60 storylines and 400 unique game choices riddled with questions about the Westworld universe. The vast and detailed premium experience is the result of a truly collaborative effort between HBO, Kilter Films – the production team behind Westworld – and 360i, along with Xandra, our Voice Production Partner. The voice skill was born out of the natural narrative tie between Westworld and Voice technology, which provided a new forum into which HBO and 360i could extend our legacy of innovative work together. Each moment of the game was designed with purpose, much like the show itself. Within the game’s detailed sound design and scripted interactions, anything could be a clue – an immersive reward for superfans who revel in the show’s layers and chase down every hint and teaser out there, allowing them to extend Westworld beyond the Season 2 finale.&nbsp; To experience “Westworld: The Maze” for yourself, just tell any Alexa-enabled device: “Alexa, open Westworld.” Featured in: The New York Times, Wired, Fast Company and Adage Awards: <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/dc942b4226c79f2a167b612fefe462b098e790ee4c249f2f9e992f2c6ef6e0bc/0.jpeg" data-mid="45365953" border="0" src="https://freight.cargo.site/w/1000/i/dc942b4226c79f2a167b612fefe462b098e790ee4c249f2f9e992f2c6ef6e0bc/0.jpeg" /> 2019 CANNES LIONS - Grand Prix, Radio &amp; AudioCANNES LIONS - Gold, Digital Craft, Experience Design: VoiceD&amp;AD - Wood Pencil, Radio Audio - innovative useONE SHOW - BEST OF CATEGORY, Digital CraftONE SHOW - Gold, Digital Craft SoundONE SHOW - Bronze Branded Entertainment AudioONE SHOW - Bronze, Audio ExperientialONE SHOW - Merit, Digital Craft InnovationONE SHOW - Merit, Direct use of Smart DevicesONE SHOW - Merit, Audio InnovationONE SHOW - Merit, Audio Sound DesignONE SHOW - Merit, Digital Craft smart DevicesADC NY - Silver, User experience designADC NY - Silver, Use of technologyADC NY - Bronze, Web / Social MediaADC NY - Merit, Branded content / EntertainmentADC NY - Merit, Advertising, GamesADC NY - Merit, Responsive EnvironmentsANDY AWARDS - Gold, ResetANDY AWARDS - Gold, IdeaADAGE CREATIVITY AWARDS - Winner, Best Voice ApplicationADWEEK EXPERIENTIAL AWARDS - Finalist, Best use of Music/AudioNY FESTIVALS - Gold, Branded Content/Entertainment - Gaming,&nbsp;NY FESTIVALS - Gold, Audio/Radio, Best use of MediumNY FESTIVALS - Silver, Avant Garde/Innovative - Creative use of MediumNY FESTIVALS - Silver, Audio/Radio - TechnologyNY FESTIVALS - Silver, Digital Mobile - Best use of MediumNY FESTIVALS - Bronze, Activation. &amp; Engagement - TechnologyWEBBY AWARDS - People’s Voice Winner, Best use of Machine learningWEBBY AWARDS - Winner, Branded contentAICP NEXT AWARDS - Shortlist, Branded ContentAICP NEXT AWARDS - Shortlist, InnovationSHORTY AWARDS - Gold, GamesSHORTY AWARDS - Winner, Artificial IntelligenceLUERZERS ARCHIVE GRAND SLAM - Gold, Innovation in Sound, GamesLUERZERS ARCHIVE GRAND SLAM - Gold, Digital GamesLUERZERS ARCHIVE GRAND SLAM - Bronze, Use of digital and social 2018 LIA AWARDS - Silver, Branded Entertainment AudioLIA AWARDS - Gold, &nbsp;The new Creative TechnologyLIA AWARDS - Gold, &nbsp;Radio &amp; Audio sound designLIA AWARDS - Gold, &nbsp;Innovative use of Radio &amp; AudioLIA AWARDS - Gold, &nbsp;Digital music sound designCLIO ENTERTAINMENT AWARDS - Shortlist, &nbsp;Television OtherCLIO ENTERTAINMENT AWARDS - Shortlist, &nbsp;Television innovationCLIO ENTERTAINMENT AWARDS - Shortlist, &nbsp;Digital technique sound designCLIO ENTERTAINMENT AWARDS - Shortlist, &nbsp;Digital and mobile gamesOMMA AWARDS - Winner, GamingOMMA AWARDS - Winner, &nbsp;interactive creativeCLIO AWARDS - Silver, &nbsp;digital and mobile gamesCLIO AWARDS - Bronze, &nbsp;Medium InnovationCLIO AWARDS - Bronze, &nbsp;Audio technique sound designCLIO AWARDS - Bronze, &nbsp;Branded Entertainment games Case Study: CLIENT: HBO AGENCY: 360i NY ROLE: Executive Producer Production Partners: Xandra and Kilter Films&nbsp; https://jonathanpercy.me/Nissan-ImpossiblySmart-Mural Wed, 16 Jan 2019 21:05:26 +0000 Jonathan Percy https://jonathanpercy.me/Nissan-ImpossiblySmart-Mural Nissan #ImpossiblySmart Mural.Driving the Impossibly Smart Nissan Altima feels as though the world is moving around you—so we launched the tech-filled sedan with an equally smart mural, continually painting the world around the vehicle. Oh, yeah, instead of hand-painting the murals, a robot stepped in and did all the work. That’s smart. <img width="3346" height="1860" width_o="3346" height_o="1860" data-src="https://freight.cargo.site/t/original/i/779b338ebf86aeab1f55dc215c26e40f3bacf18487a23757623ea687cbc4d0d1/mural1.png" data-mid="42164323" border="0" src="https://freight.cargo.site/w/1000/i/779b338ebf86aeab1f55dc215c26e40f3bacf18487a23757623ea687cbc4d0d1/mural1.png" /> First we collaborated with multiple 4D artists to create environments displaying just how impossibly smart the Altima is. Drawing inspiration from the 'Tech That Moves' positioning, we asked our artists to visualize the feeling of driving the vehicle—from winter landscapes that map back to the confidence I-AWD can give you, to futuristic scenes evoking that ProPILOT Assist feeling of stress-free driving. Then, each day we we let the world decide which mural would be painted next, polling votes through social ads on Instagram and Twitter. In the end we created a star of our own, &nbsp;live streaming the entire event positioned on the Hollywood Walk of Fame with the net effect of our Altima being painted from scene-to-scene over the course of five days. Behind the Scenes Video: Time-lapse video: Artist Renderings:&nbsp; <img width="781" height="1059" width_o="781" height_o="1059" data-src="https://freight.cargo.site/t/original/i/ac0eb64e86c24250796535814dfa808f16e1544ca9e127bd479771211b7c8a59/the-impossibly-smart-mural.jpeg" data-mid="42165300" border="0" src="https://freight.cargo.site/w/781/i/ac0eb64e86c24250796535814dfa808f16e1544ca9e127bd479771211b7c8a59/the-impossibly-smart-mural.jpeg" /> CLIENT: Nissan USA AGENCY: TBWAChiatDay NY ROLE: Executive Producer PRODUCTION PARTNERS: Sprayprinter https://jonathanpercy.me/Nissan-KICKS-Keep-it-Fresh Wed, 16 Jan 2019 20:51:35 +0000 Jonathan Percy https://jonathanpercy.me/Nissan-KICKS-Keep-it-Fresh Nissan KICKS Keep it Fresh. <img width="950" height="585" width_o="950" height_o="585" data-src="https://freight.cargo.site/t/original/i/cc06667c81e081cea688249903d3a54ab2c1f1d5e09cd1f06757fc698a4aa9e2/macbook_png2-2-950x585.png" data-mid="32936081" border="0" src="https://freight.cargo.site/w/950/i/cc06667c81e081cea688249903d3a54ab2c1f1d5e09cd1f06757fc698a4aa9e2/macbook_png2-2-950x585.png" /> <img width="950" height="585" width_o="950" height_o="585" data-src="https://freight.cargo.site/t/original/i/cc06667c81e081cea688249903d3a54ab2c1f1d5e09cd1f06757fc698a4aa9e2/macbook_png2-2-950x585.png" data-mid="32936081" border="0" src="https://freight.cargo.site/w/950/i/cc06667c81e081cea688249903d3a54ab2c1f1d5e09cd1f06757fc698a4aa9e2/macbook_png2-2-950x585.png" /> Nissan flexes the boundaries of the Spotify platform to create the ultimate cutting-edge playlist. With its Nissan Intelligent Mobility Integration and BOSE headrest, music is a standout element in how the Nissan KICKS uses it’s technology to move people. We tapped into this passion by partnering with Spotify to create an experience that analyzes a users current profile to determine their “Fresh Score” and then delivers a hyper-focused playlist and visualizer with only the newest releases. <img width="950" height="604" width_o="950" height_o="604" data-src="https://freight.cargo.site/t/original/i/01dff9c39005b615021be1d91b6ed8508bb8e2d801f33b3fe99be3de7d5519fc/t2-950x604.png" data-mid="32936083" border="0" src="https://freight.cargo.site/w/950/i/01dff9c39005b615021be1d91b6ed8508bb8e2d801f33b3fe99be3de7d5519fc/t2-950x604.png" /> The Nissan Kicks website is nothing short of stunning—build with the absolute latest in technology, including a React framework, WebGL animations, responsive UIL and ultra-styled elements throughout. We also created a sleek music visualizer, and partnered with Spotify to tap into each user’s music preference. &nbsp; Besides its good looks, the site has some serious algorithmic wizardry, providing each user with a “Fresh Score”—a number that rates how fresh their music taste is. After they log into their account, users’ listening history are analyzed and rated zero to 100 based on the average time it takes them to find a new track or how aligned they are to Spotify influencers. <img width="4512" height="1746" width_o="4512" height_o="1746" data-src="https://freight.cargo.site/t/original/i/886bfa9640c5243e02c3e42d21b84d86a7e9220387ce368ac5f052def08065c7/iphones-1.png" data-mid="32936080" border="0" src="https://freight.cargo.site/w/1000/i/886bfa9640c5243e02c3e42d21b84d86a7e9220387ce368ac5f052def08065c7/iphones-1.png" /> The end reward? A dynamically generated super-fresh new playlist for each user that they can jam out to on their next big drive. Case Study: CLIENT: Nissan USA AGENCY: TBWAChiatDay NY ROLE: Executive Producer PRODUCTION PARTNERS:&nbsp;Unit9 https://jonathanpercy.me/Bravo-InstaCon-SXSW Mon, 16 Apr 2018 18:54:40 +0000 Jonathan Percy https://jonathanpercy.me/Bravo-InstaCon-SXSW Bravo&nbsp;InstaCon @ SXSW <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/162309571fd7a59fefa0ee07697a3446b020e5f779dd869d32f1b90f43a89b8b/Instacon-PR-SELECTS-5_v2_o.jpg" data-mid="27889981" border="0" src="https://freight.cargo.site/w/1000/i/162309571fd7a59fefa0ee07697a3446b020e5f779dd869d32f1b90f43a89b8b/Instacon-PR-SELECTS-5_v2_o.jpg" /> For SXSW 2018, Bravo wanted to generate buzz surrounding the second season of their hit show, Imposters. 360i, working with Luci Creative, Ravenswood Studio, Snapfiesta, and Highbeam Events, created a two day event at 4th &amp; Congress Streets in Austin to allow fans the perfect opportunity to con their friends. <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/45bac9764287f943a8f0cfaea95ad49ffe5ab29c59567895a91524a1a5fcffef/28751438_601877450145195_6822324377376260096_n.jpg" data-mid="27889984" border="0" src="https://freight.cargo.site/w/1000/i/45bac9764287f943a8f0cfaea95ad49ffe5ab29c59567895a91524a1a5fcffef/28751438_601877450145195_6822324377376260096_n.jpg" /> We fabricated three sets: Private Jet, Ice Hotel, and Luxurious Yacht, where visitors could take the ultimate selfie to trick their friends on social media into thinking they were living the high life. The sets took into account every luxurious detail from premium leather upholstered seats inside a private jet, to teak wood finishes on their private yacht, and finally a fur parka and a cozy bed inside the ice-cube walls of the Russian ice hotel. Using Snapfiesta, we took two photos of each participant: The primary photo that captured a close up to create the "con" and a second from far away, revealing the set and parking lot. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e207bc9f5ef5290cf02a9ccf0df77be14695e49eea2e37a564f61120b77aa792/InstaCon_PrivateJet_Line.jpg" data-mid="27889982" border="0" src="https://freight.cargo.site/w/1000/i/e207bc9f5ef5290cf02a9ccf0df77be14695e49eea2e37a564f61120b77aa792/InstaCon_PrivateJet_Line.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/8969916cb3c92777bd23dbb561b7c66e8ddd5657b9e54381f723852f205eb3fa/InstaCon_Yacht_Line.jpg" data-mid="27889983" border="0" src="https://freight.cargo.site/w/1000/i/8969916cb3c92777bd23dbb561b7c66e8ddd5657b9e54381f723852f205eb3fa/InstaCon_Yacht_Line.jpg" /> <img width="2596" height="1728" width_o="2596" height_o="1728" data-src="https://freight.cargo.site/t/original/i/4475ce28874a8061911c89314bf529f3063de5142c5964ef4a3379adbac11266/IMG_1394a-e1522095370926.jpg" data-mid="27889985" border="0" src="https://freight.cargo.site/w/1000/i/4475ce28874a8061911c89314bf529f3063de5142c5964ef4a3379adbac11266/IMG_1394a-e1522095370926.jpg" /> Press Mentions: Adweek: What Bravo Hopes to Get From Its SXSW Activation Entertainment Weekly: Imposters pop up all over SXSW for the ultimate con AdAge: Remotely Entertaining SXSW: Bravo wants to help you fake our your friends on Instagram AV Club: Bravo's Imposters wants you to enjoy the social-media illusion at SXSW CLIENT: Bravo AGENCY: 360i NY ROLE: Executive Producer https://jonathanpercy.me/The-New-School-Discover-a-New-Path Wed, 04 Oct 2017 15:17:13 +0000 Jonathan Percy https://jonathanpercy.me/The-New-School-Discover-a-New-Path The New School Discover a New Path <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/06a759832d1d08b54ec346d8e5eead129e68a1cd481144e8acc8aae8445e22a4/04-kendall-still.jpg" data-mid="27889986" border="0" src="https://freight.cargo.site/w/1000/i/06a759832d1d08b54ec346d8e5eead129e68a1cd481144e8acc8aae8445e22a4/04-kendall-still.jpg" /> Working with The New School in New York City, I produced 17 2 minute long videos, each one focused on a current student of the university. The videos were part of a campaign meant to attract new students and to promote the individual schools under The New School umbrella. Each student was shot on green screen, reading from their admission essays and then speaking to how they've grown as a student while at The New School. Using each student's personal assets (sketches, projects, photos, etc...), a unique animation and design were developed to make each video stand out and shine. An original musical composition was created to compliment each video. As producer, I worked with The New School team to edit and design each narrative, while maintaining the relationships with the production companies and other stakeholders. You can view all 17 videos on the campaign microsite: https://www.newschool.edu/newpaths/ CLIENT: The New Schoo PRODUCTION COMPANIES: SandenWolff (shoot and edit), Transistor Studios (post and animation) ROLE: Freelance Producer https://jonathanpercy.me/Modelo-USA-website Tue, 28 Mar 2017 14:58:31 +0000 Jonathan Percy https://jonathanpercy.me/Modelo-USA-website Modelo USA Website <img width="3764" height="2082" width_o="3764" height_o="2082" data-src="https://freight.cargo.site/t/original/i/de5861341249a3d7ae7802128152387466ace3783fdf8d1b71f171edb56fb607/Screen-Shot-2017-03-28-at-10.45.00-AM.png" data-mid="27889987" border="0" src="https://freight.cargo.site/w/1000/i/de5861341249a3d7ae7802128152387466ace3783fdf8d1b71f171edb56fb607/Screen-Shot-2017-03-28-at-10.45.00-AM.png" /> In 2016, MediaMonks worked under the direction of Ogilvy Chicago to design and develop a new website for Modelo. Up until the website launch, the 3 Modelo brands were positioned and promoted separately. This new website brought them together under the one roof of "Casa Modelo." In addition to info about each one of the 3 beers, visitors to the site can also learn about the cultural heritage Modelo has, as well as both drink and food recipes incorporating their beers. Visitors can also use the interactive "Modelo Mixer" to drag and drop ingredients, occasion types, and flavors to discover recipes. The website was built as a mobile-first experience and featuring a custom built Drupal CMS, allowing the Modelo team to be able to update and manage the site content easily. <img width="3740" height="2064" width_o="3740" height_o="2064" data-src="https://freight.cargo.site/t/original/i/8d03e6fddbb70cc68791947f547927fc8a2b585b438b45962131cbc15e58a37a/Screen-Shot-2017-03-28-at-10.45.21-AM.png" data-mid="27889988" border="0" src="https://freight.cargo.site/w/1000/i/8d03e6fddbb70cc68791947f547927fc8a2b585b438b45962131cbc15e58a37a/Screen-Shot-2017-03-28-at-10.45.21-AM.png" /> <img width="3744" height="2064" width_o="3744" height_o="2064" data-src="https://freight.cargo.site/t/original/i/306f3d4a6718b15c8019dd55de67a15d9872b2d2fdf10aab42b1c3ed1dda2f7b/Screen-Shot-2017-03-28-at-10.45.48-AM.png" data-mid="27889989" border="0" src="https://freight.cargo.site/w/1000/i/306f3d4a6718b15c8019dd55de67a15d9872b2d2fdf10aab42b1c3ed1dda2f7b/Screen-Shot-2017-03-28-at-10.45.48-AM.png" /> <img width="3746" height="2072" width_o="3746" height_o="2072" data-src="https://freight.cargo.site/t/original/i/1aa4eff4eec9a866b756ec4bfaf8b84cc94a33be132c70c4587c94f1d77d29b4/Screen-Shot-2017-03-28-at-10.46.02-AM.png" data-mid="27889990" border="0" src="https://freight.cargo.site/w/1000/i/1aa4eff4eec9a866b756ec4bfaf8b84cc94a33be132c70c4587c94f1d77d29b4/Screen-Shot-2017-03-28-at-10.46.02-AM.png" /> <img width="3766" height="2100" width_o="3766" height_o="2100" data-src="https://freight.cargo.site/t/original/i/e99e42f7adbcb92a4098e3143f13c6f4c8bde8e55719043723fdec60e6e287ff/Screen-Shot-2017-03-28-at-10.46.41-AM.png" data-mid="27889991" border="0" src="https://freight.cargo.site/w/1000/i/e99e42f7adbcb92a4098e3143f13c6f4c8bde8e55719043723fdec60e6e287ff/Screen-Shot-2017-03-28-at-10.46.41-AM.png" /> <img width="3774" height="2090" width_o="3774" height_o="2090" data-src="https://freight.cargo.site/t/original/i/ba32654251eb8f4abaaec58ca73fbec2c5ec509892a4aa90339324ac0cd38da6/Screen-Shot-2017-03-28-at-10.47.11-AM.png" data-mid="27889992" border="0" src="https://freight.cargo.site/w/1000/i/ba32654251eb8f4abaaec58ca73fbec2c5ec509892a4aa90339324ac0cd38da6/Screen-Shot-2017-03-28-at-10.47.11-AM.png" /> CLIENT: Modelo USA AGENCY: Ogilvy Chicago PRODUCTION COMPANY: MediaMonks ROLE: Executive Producer, MediaMonks https://jonathanpercy.me/American-Express-Pro-Walk Mon, 28 Nov 2016 20:28:55 +0000 Jonathan Percy https://jonathanpercy.me/American-Express-Pro-Walk The American Express Pro Walk at the 2016 US Open. <img width="1850" height="1200" width_o="1850" height_o="1200" data-src="https://freight.cargo.site/t/original/i/313444bb0479f7325b8952f54cefa0bac557f894f22a4a81ecc5295504dd8dea/Pro-Walk-Map-full.png" data-mid="32924382" border="0" src="https://freight.cargo.site/w/1000/i/313444bb0479f7325b8952f54cefa0bac557f894f22a4a81ecc5295504dd8dea/Pro-Walk-Map-full.png" /> Have you ever wondered what it would be like to walk on to the court at Arthur Ashe stadium during the championship match at the US Open? As Executive Producer at MediaMonks, I led teams in New York, Amsterdam, and São Paulo to bring Momentum WW's vision of an engaging, immersive experience for American Express at the 2016 US Open. Working with fabricators, A/V engineers, designers, and animators, we produced and developed a fully immersive experience that gives the user a feeling of what it's like to arrive at the player's check-in, prepare in the locker room, walk down the hallway to center court, and finally walk out to a cheering crowd at Arthur Ashe Stadium. Included in the experience where holograms of Monica Seles and Pete Sampras and a 24' dome with a 360 projected surface of what it's like to stand on the court. Using bluetooth-modified racquets, guests were invited to serve the match point and experience what it's like to win the US Open. <img width="2500" height="1664" width_o="2500" height_o="1664" data-src="https://freight.cargo.site/t/original/i/4ff40d2a196c57d6e8efe152aff8ab9dd39eadc0146bd18a1599be5772e6b7e4/597690174.jpg" data-mid="32924320" border="0" src="https://freight.cargo.site/w/1000/i/4ff40d2a196c57d6e8efe152aff8ab9dd39eadc0146bd18a1599be5772e6b7e4/597690174.jpg" /> <img width="2500" height="1664" width_o="2500" height_o="1664" data-src="https://freight.cargo.site/t/original/i/b62dfee6dd945560f7df15f81be6a225b81021122dc58d2271183274ed323972/597690202.jpg" data-mid="32924321" border="0" src="https://freight.cargo.site/w/1000/i/b62dfee6dd945560f7df15f81be6a225b81021122dc58d2271183274ed323972/597690202.jpg" /> <img width="1300" height="724" width_o="1300" height_o="724" data-src="https://freight.cargo.site/t/original/i/d1a18683df06a4a1162a5d4144f464c59363e76fc463f07ed99acb49f0c5e258/pete-sampras-monica-seles-pro-walk.jpg" data-mid="27889994" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d1a18683df06a4a1162a5d4144f464c59363e76fc463f07ed99acb49f0c5e258/pete-sampras-monica-seles-pro-walk.jpg" /> <img width="2500" height="1664" width_o="2500" height_o="1664" data-src="https://freight.cargo.site/t/original/i/c4b209a379f771dae5c112efa0478e2ba57904a955dfa11f55b7c561294b5aa3/597690234.jpg" data-mid="32924322" border="0" src="https://freight.cargo.site/w/1000/i/c4b209a379f771dae5c112efa0478e2ba57904a955dfa11f55b7c561294b5aa3/597690234.jpg" /> <img width="2500" height="1664" width_o="2500" height_o="1664" data-src="https://freight.cargo.site/t/original/i/652f8ea0b56f2415078462e229c92a5285ba9e86e42967d9ad7c019034432345/597690080.jpg" data-mid="32924319" border="0" src="https://freight.cargo.site/w/1000/i/652f8ea0b56f2415078462e229c92a5285ba9e86e42967d9ad7c019034432345/597690080.jpg" /> PRESS MENTIONS: Venus Williams' entertaining new Amex ads are not what they seem ESPN 8/30/2016 Here's How To Walk On Center Court At The US Open Forbes 8/30/2016 Pete Sampras, Monica Seles walk down memory lane at U.S. Open USA Today 8/30/2016 The US Open is almost the polar opposite to Wimbledon - but its brashness is all part of the charm The Telegraph 8/29/2016 US Open ‘Pro Walk’ Interactive Experience Takes Tennis Fans From Locker Room to Center Court NY1.com 8/30/2016 CLIENT: American Express AGENCY: Momentum Worldwide PRODUCTION COMPANY: MediaMonks ROLE: Executive Producer, MediaMonks https://jonathanpercy.me/Heineken-Subway-Symphony Wed, 15 Jul 2015 15:17:02 +0000 Jonathan Percy https://jonathanpercy.me/Heineken-Subway-Symphony Heineken Subway Symphony. <img width="900" height="575" width_o="900" height_o="575" data-src="https://freight.cargo.site/t/original/i/b3438b1d9ef707445256d1f8ff2534111e72c73a3b8d899942c844a12dd5390e/1.jpg" data-mid="27889995" border="0" src="https://freight.cargo.site/w/900/i/b3438b1d9ef707445256d1f8ff2534111e72c73a3b8d899942c844a12dd5390e/1.jpg" /> "New York City is a beautiful, one-of-a-kind place, and the people who are willing to do what it takes to live here -- deal with the crowds and the commotion and the noise -- deserve a little sonic gift like this. I want to turn the cacophony of the subway into unique pieces of music. It might seem like a small thing, but that's exactly the point. This is such an easy way to make this great place I call home even greater." - James Murphy In June 2015, W+K teamed up with Heineken USA and James Murphy (from LCD Soundsystem) to create Subway Symphony, a dream that Murphy has been trying to make a reality for over 20 years. The goal is to change the harsh beeps of the NYC subway turnstiles in to more musical notes. We partnered with North Kingdom to create a website that explains the vision as well as provide updates throughout the Summer. Users can play with a video demonstration of how the current beeps sound vs. the more musical notes created by James Murphy. <img width="900" height="575" width_o="900" height_o="575" data-src="https://freight.cargo.site/t/original/i/70be2ebea55489bc164850a29bceef48d2c266cb1313f5662445fca2786249ed/2.jpg" data-mid="27889996" border="0" src="https://freight.cargo.site/w/900/i/70be2ebea55489bc164850a29bceef48d2c266cb1313f5662445fca2786249ed/2.jpg" /> <img width="900" height="575" width_o="900" height_o="575" data-src="https://freight.cargo.site/t/original/i/5316451bdac4afbb229cf4aa25149d832ce135e6ae866c9aa43ebf99982792cc/3.jpg" data-mid="27889997" border="0" src="https://freight.cargo.site/w/900/i/5316451bdac4afbb229cf4aa25149d832ce135e6ae866c9aa43ebf99982792cc/3.jpg" /> Here’s a video recap of the campaign: We also created turnstile prototypes: Episode 1 of the docu-series: CLIENT: Heineken USA AGENCY: Wieden + Kennedy NY PRODUCTION COMPANY: North Kingdom ROLE: Executive Interactive Producer https://jonathanpercy.me/Jeff-Bridges-Sleeping-Tapes-Squarespace Tue, 10 Mar 2015 16:45:50 +0000 Jonathan Percy https://jonathanpercy.me/Jeff-Bridges-Sleeping-Tapes-Squarespace Jeff Bridges Sleeping Tapes. <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/8f87d03939e202c1bb787bb9b99b72c005ab40110cedaad7f90b48bc963ba8a5/jeff_bridges_small.0.0.jpg" data-mid="27889998" border="0" src="https://freight.cargo.site/w/1000/i/8f87d03939e202c1bb787bb9b99b72c005ab40110cedaad7f90b48bc963ba8a5/jeff_bridges_small.0.0.jpg" /> With its elegant designs and simple interfaces, Squarespace makes it easy for anyone to build a beautiful website that takes their idea– even a way-out-there one- and turns it into a powerful statement the world can’t ignore. <img width="3308" height="1894" width_o="3308" height_o="1894" data-src="https://freight.cargo.site/t/original/i/036788cd1e8a8765db0f05280340ea493424eb41694273b1d975bcd893d0c977/Screen-Shot-2015-03-10-at-12.39.51-PM.png" data-mid="27890000" border="0" src="https://freight.cargo.site/w/1000/i/036788cd1e8a8765db0f05280340ea493424eb41694273b1d975bcd893d0c977/Screen-Shot-2015-03-10-at-12.39.51-PM.png" /> To prove this, we collaborated with Jeff Bridges and created his own out-there idea- Jeff Bridges Sleeping Tapes, a full-length album designed to help people fall asleep. We helped him put the album together, designed the packaging and the website, and then sold the album on the Squarespace at DreamingWithJeff.com with all proceeds going to Jeff’s favorite charity, No Kid Hungry. As part of this, we created TV ads promoting the project and the site, including one during the Superbowl, as well as a short web tutorial film. <img width="3290" height="1796" width_o="3290" height_o="1796" data-src="https://freight.cargo.site/t/original/i/f904825490f9b8f3e94041d914b129562cac08e0ff6f8c46dd869fe71333c38a/Screen-Shot-2015-03-10-at-12.40.06-PM.png" data-mid="27890001" border="0" src="https://freight.cargo.site/w/1000/i/f904825490f9b8f3e94041d914b129562cac08e0ff6f8c46dd869fe71333c38a/Screen-Shot-2015-03-10-at-12.40.06-PM.png" /> The Superbowl Spot: Tutorial Video: VIEW WEBSITE CLIENT: Squarespace AGENCY: Wieden + Kennedy NY ROLE: Executive Interactive Producer